SEO a Scam? The Truth About the Industry

My spouse and i frequent many SEO and Web Marketing forums on a daily basis every so often there is a debate about the SEO industry and values. After being linked to a number of these discussions, it has become really evident that the key trouble is the facts that no two SEO companies are alike and no one methodology. It is extremely hard to make statements about the industry all together because it can debatable what actually ‘SEO’ is. Mix in the simple fact that most SEO companies keep their methodology and advertising campaign strategies secret and we have a situation where every company is totally different with completely different results.

Fact 1: You cannot find any specific SEO methodology. SEO is actually defined by wikipedia as a process of bettering traffic from Search engines to a site. Of course, HOW they do this is the real question to result in the arguments. 

Fact 2: The efficiency of an SEO marketing campaign is determined by the site framework, websites content, keywords, method used, and just how popular the site is. A website simply cannot just rank for almost any randomly keyword. SEO is also not voodoo. It can be common sense, problem solving, and Internet marketing mixed together. If your site provides no value to users, it probably won’t rank.

Fact 3: Some ‘SEOs’ do search engine optimization and some do search engine tricks. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always temporary (usually ends in a prohibited domain name). Ethical search engine optimization opens up the site to the major search engines and provides permanent benefits.

Fact 4: Most SEO companies get paid whether or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to another client. With any luck ,, the site ranks. If perhaps it doesn’t, they will have more clients.

Fact 5: Most SEO companies use both ethical and underhanded inbound linking strategies. To increase profits, it is very common for SEO companies to buy bulk links from India, links on spam/scraper websites, or sell large directory submission plans. It is also common for SEO companies to position huge amounts of the contract into inbound connecting to replace the poor quality of the internet site search engine optimization.

I don’t think it is fair to define the industry as a whole without figuring away what is wrong with it and how SEO companies can overcome it. So, just how exactly do we determine what great and bad about the industry? I have now recently been involved with the Internet for over a decade and, specifically, with the SEO industry for almost 4 years and I’ve seen the inner workings of major SEO companies and countless clients who acquired been burned by way of a previous SEO campaigns. Coupled with numerous World wide web postings and forum discussions talking about the same basic problems, I’ve created a set of the most frequent issues.

Problem 1: Responsibility for Results

It’s no secret that the huge majority of SEO companies take no responsibility for results. It is a fact that no Seo services can guarantee results (and if they do, they are lying to you). It is also a fact that the client is taking a risk by spending money with an SEO company that basically says ‘We’ll do what we can’. SEO companies simply promise they’ll do the work to ‘optimize’ the site, but without full disclosure of their methodology, what exactly is the consumer paying for? No other industry sells an item with no guarantees and no specific set of work that will be completed. Of course, SEO work is simply the sales of information and keeping the particulars of a methodology is important, but the blend of secrecy and no responsibility for results really makes SEO campaigns high-risk. Therefore, how can an SEO company decrease the risk for the customer and provide the best grade of service?