Social media has become a huge source of traffic for modern companies, particularly those targeting the younger massive. It’s rare to find a successful company that doesn’t engage with Facebook . com, Twitter, and other interpersonal media platforms. But one platform that isn’t typically viewed from a marketing perspective is Snapchat, the social media iphone app that allows users to deliver limited-viewing-time, self-destructing video and film messages. How to hack Snapchat
It might not seem to be like an excellent platform for marketing, but the statistics might amaze you: Sumpto, a firm targeted on marketing to college-age individuals, found that 73% of school students would open a Snapchat from a familiar brand, and 45% would open one from an unfamiliar brand. The software had 35 million users as of December, had surpassed the number of users on Instagram in the US alone, and has growing use abroad. The style messages do disappear the moment an user views them, but there are still some interesting, and book, marketing possibilities.
The most interesting thing about Snapchat is the immediacy of the experience. While there are workarounds to save the images, there’s still a time limit how long it will be on the app. Because a marketer, you’ll be able to a sense of urgency. Make an effort Snapchatting some limited-time discount codes, for example. Keeping in mind that the photographs can only be shown for approximately ten seconds, keep the code short and easy to remember. Stage to this strategy, though, is providing a short deadline for using the requirements: a few hours, or a day at most. That way, users will know that they have to open messages from you shortly after they encourage them to avoid missing the goodies.
Retain in mind that many users use Snapchat for its high entertainment factor, so keep content as funny, quirky, or amazing as you can to keep users’ attention on your Snaps. Snapchat itself can make that easier, enabling you include captions and even draw on the picture in several colors.
A great example of a company that used Snapchat very well was 16 Grips, a frozen yogurt string. The company created a free account and advertised an offer can be to send a Snapchat of themselves at 16 Handles, and they would then get a Snap of a coupon code they could only use even though the Snapchat was on the iphone app: they couldn’t open it up until they gone to pay. To add to the fun, the company sent different coupons to different users: 16% off, 50% off, and 100% off, so they didn’t really know what they will get until they used the coupon.
McDonald’s also got a successful campaign on Snapchat. One thing they did is use the “Story” feature, which allows you to create much longer messages by stitching collectively different pieces (though they’re not directed to particular users, but available to everyone who’s linked to the brand). The McDonald’s Story provided a special access look at the next ad campaign with some huge star power. They will also let their friends in on a release date for a new product.
The takeaways here are utilizing the Story system for longer messages and, again, giving an motivation for opening your Snapchats: it might be behind-the-scenes info rather than a discount. This could take the form of a quick tour of the important part of the business, a shout-out from someone (Snapchat videos are sound enabled), or perhaps pictures of fun things related to your business that the community wouldn’t see otherwise.
An additional way to use Snapchat is giveaways. If you are first launching your Snapchat, you want to get people to add you on the app. One way to do this is to give tickets to an event away, for example. Advertise the free items on your site and other social media, sharing with anyone who wants to enter the giveaway to add your business on Snapchat and send you a Snapchat with their username and a hashtag you determine to signify your company. Then, they must get five of their friends to add your business and Snapchat you an image with the same hashtag and the username of the good friend they’re helping enter. This kind of both helps you gain new Snapchat connections and disseminate a hashtag symbolizing your business to users who might never have seen it before.
Snapchat is not a system that you absolutely have to be on-yet. The benefit that the offers won’t be buried within flood of other similar offers, and you will reap the rewards. Keep in head that the key demographic at this point is young adults and 20-somethings, so your advertisements will have to be curated accordingly.